UMI Club
& Culture
Redesign of the app with the addition of new features and a complete overhaul of the visual identity to better align with the graphic universe of UMI.
The main objective of UMI Club & Culture is to offer a payment solution within the UMI club.
Initial features :
Top up your account
UMI (virtual payment tokens)
Pay via QR code
Buy tickets
View events
Follow the news
In this project, I didn’t aim to recreate the entire application due to time constraints, but rather to challenge myself by laying the groundwork for a more modern visual redesign, better aligned with UMI’s brand identity, while integrating features aimed at strengthening customer loyalty.
(Initial UMI Club & culture app)
I brainstormed ideas to structure the UMI app ecosystem, which then allowed me to translate it into a functional and detailed flowchart.
New features I've added to the app:
Listen to the playlist of the month
Receive event notifications
View a calendar with filters for events
Offer a UMI token to a friend (a drink)
Pay back a friend
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The wireframe allowed me to visually translate my interface ideas which I then developed on Figma
Creating a mood board was an essential step in bringing together the elements used by UMI in its online communication, in order to design an application faithful to its visual universe.
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I designed a design system to structure, harmonize and strengthen the visual consistency of the UMI app interface.
